Make Fairtrade your habit
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Date: 06 March, 2006

Jon Snow Photo: Trevor Leighton


 

'This is not about a single action people can take – but a small change they can make on an ongoing basis.'


To mark Fairtrade Fortnight, a new collection of photographs featuring celebrities and fair-trade produce has been commissioned.

• View photos from exhibition

The Fairtrade Foundation have recruited familiar faces such as Vic Reeves, Adrian Edmondson, Donna Air, and Jemma Kidd to highlight the positive impact that buying Fairtrade products can have on poverty.

The exhibition, during Fairtrade Fortnight, which runs from 6 – 19 March, features the work of Trevor Leighton, who has taken a series of black and white portraits showing high profile celebrities having fun with a range of Fairtrade products from pineapples to cotton. Accompanying the photographs are quotes from the celebrities explaining why they are committed to buying Fairtrade.

Leighton, who has one of the largest collections of photographs at the National Portrait Gallery, explains: 'This exhibition shows how celebrities are making a small change in the way they shop, to make Fairtrade their habit, and thus help to make a real change in developing countries. This is not about a single action people can take – but a small change they can make on an ongoing basis – helping individuals every time they shop.'

Harriet Lamb, Director of Fairtrade Foundation, which commissioned the exhibition reiterates: 'The theme of Fairtrade Fortnight and the photo exhibition, Make Fairtrade Your Habit, aims to encourage everyone to get into the habit of buying a broad range of Fairtrade products, now so many more are available. We are delighted celebrities are showing how we can play our part in effecting real change in people’s lives. By making Fairtrade our habit we can – cup by cup, banana by banana, help Make Poverty History.'

'There are now more than 1,300 Fairtrade products available from oranges and tea to roses and wine, enabling more farmers and workers to benefit. We can all put Fairtrade at the heart of our regular shopping'.

The Fairtrade Foundation was established in 1992 by CAFOD, Christian Aid, New Consumer, Oxfam, Traidcraft and the World Development Movement. These founding organisations were later joined by Britain's largest women's organisation, the Women's Institute.

To find out more about Fairtrade Foundation and the issues surrounding fair trade please visit www.fairtrade.org.uk.

the.gallery@oxo, Oxo Tower Wharf , Bargehouse Street, London SE1

Free entrance, opening times: 11am – 6pm, Wednesday 8 March – Sunday 26 March, 2006.

• View photos from exhibition

• Fairtrade involvement

 


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